Top 10 Fitness Industry Trends for 2023

26 July 2023 By Sonu Verma
1. Wearable Tech

Wearable technology has grown more and more common in the fitness sector, including fitness trackers and smartwatches. With the help of these gadgets, users can keep track of parameters like heart rate and caloric expenditure and create objectives for their fitness journey.

Since it was included to the 2016 poll, wearable technology has consistently ranked as the top worldwide trend, with the exception of 2018 (#3) and 2021 (#2).

2. Strength Training With Free Weights

Using barbells, dumbbells, kettlebells, and other tools, free weight strength training aims to increase or maintain muscular fitness.

Training with free weights was the most popular form of exercise in 2020, but it fell to #8 in 2021 before rising to #4 in 2022.

3. Body Weight Training

This tendency is characterized by multiplane body weight and neuromotor motions with body weight as the main resistance. Body weight exercises are practical and affordable since they require minimal space and equipment.

It initially featured on the trends survey in 2013 (at #3), moved to #2 in 2017, #4 in 2018, and #5 in 2019, then declined to #7 in 2020 before rising to #3 in 2021. Although bodyweight training has been around for a while, it did not show up as a survey trend choice before to 2013 since it just recently (within the past ten years) gained popularity (as a recognized trend) at gyms all over the world.

4. Fitness Programs For Older Adults

This trend focuses on and caters to the fitness demands of baby boomers and older generations. People want to live longer, work longer, and be healthy and physically active.

This trend returns to the top ten after being in the top ten in 2007 (the #2 trend) then falling to #11 in 2017. Baby boomers (and older generations) have more disposable income than younger generations, and fitness clubs may be able to profit on this expanding market. Changing the ambience (including lighting and music) of gyms to make them more appealing to the elder population during the customary quiet hours of the day is a practice that is taking on in commercial clubs.

5. A Shift Away From Fitness Studio and At-Home Fitness

Fitness studios are increasingly popular because they provide a distinctive environment and a strong sense of community. The COVID-19 epidemic exacerbated this tendency and made at-home exercises more popular.

The number one trend in 2021 was at-home training, which saw a considerable uptick from its #26 ranking in 2020. But when society gradually recovers to its pre-pandemic levels of social engagement and physical activity, online training subsequently fell to the #9 position in 2022 and then further to the #21 position in 2023.

6. Outdoor Activities

The COVID-19 limits and people's desire for outside experiences may be to blame for the rise in popularity of outdoor activities (such as group walks, bike trips, treks, and more). Outdoor activities came in at #4 in 2021 and moved up to #3 in 2022. In many cases, appointed organizers guide the gathering of participants in nearby parks, hiking trails, or biking routes. Professionals in fitness and health began to provide outdoor activities in 2010, when it was ranked #25 in the poll.

7. Functional Fitness Training

Another prominent trend in 2023 is functional fitness training, which focuses on developing balance, coordination, functional strength, and endurance to improve everyday tasks. Functional fitness training, which emphasizes strength training to enhance balance, coordination, muscular strength, and endurance for everyday tasks, is largely aimed at older persons but is also relevant in therapeutic settings.

8. High-Intensity Interval Training (HIIT)

For the first time, HIIT dropped out of the top five ranks last year. It was number one in 2014 and 2018, but has since dropped to seventh place. Dumbbells, cycling, bodyweight training, and stair climbing may all be included in HIIT sessions.

9. Exercise for weight loss

Weight loss and fitness regimens have continuously ranked among the top 20 trends. It was ranked fifth in 2022, but has recently dropped to ninth in 2023. The revival of this tendency in 2022 may be attributable to COVID-19 quarantine measures, which result in perceived or actual weight increase. Several diet regimes propose including exercise into daily activities in order to account for the calories lost during physical activity.

10. Personal training

Since the survey's beginning in 2006, personal training has constantly been a popular trend. It rose to third place in 2008 and 2009, but has since dropped to ninth place. As personal training becomes more available online, at health clubs, at home, and in workplaces, one-on-one training remains popular. Personal training entails fitness evaluations and goal-setting, with trainers collaborating closely with clients to construct customized programs based on their specific requirements and goals.

Going ahead, the industry's emphasis on holistic well-being, mental health, and self-care is projected to grow even stronger as people emphasize holistic health in their pursuits of fitness.


Finally, the condition of the fitness sector in 2023 reveals a dynamic world brimming with both difficulties and opportunity. The fitness sector data indicate its worldwide extent and growing potential. The fitness business is thriving, thanks to increased income, an expanding number of facilities, and a sizable staff. There have been notable developments, such as the adoption of virtual workouts, wearable technologies, and community-focused exercise. These developments, together with the emphasis on mental health and self-care, mirror the wider health and wellness movement that is driving industry growth.

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By - Sonu Verma

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